What’s The Fastest Way To More Athleticism? Barefoot Running

How this Simple Hack Leads to the Big Gains in Athleticism

The Case For Barefoot Running

We’ve watched elite athletes in every sport get bigger, stronger and faster. Unfortunately, we’ve also watched elite athletes continue to be hobbled by injury.

Virtually every athlete can improve their game by adding one thing to their training regimen: Barefoot Running.

This is a major blind spot in sports. And the reality is, its a marketing problem.

As noted in Chris McDougal’s classic book Born To Run, shoe companies have sold athlete-consumers around the globe the idea that we were born imperfect — and only their shoes can save us.

Guess What? Shoes Probably Caused Your Injury

Shoe marketing conveniently ignores the millions of years that humans evolved without shoes.

And the truth is, most athletes think the lowest muscle in the leg is the calf muscle.

But in reality, the most import…